Mon, 29 August 2022
Enjoy the HYPE! Movie marketing has evolved over the years but no matter what form it takes, it's meant to get us all excited! Is it too much? Or is it what really makes the movie more fun? Jovial Jay and Shua look at the hype they grew up with and how we had fun with it!
Is movie hype fun? A lot of money is pumped into letting everyone know about your film. Trailers, interviews, products with movie images plastered everywhere….the machine makes sure we know about it. Is it too much or can it be an enjoyable experience?
Ferris Bueller is getting a spinoff!
Obi-Wan Kenobi: A Jedi’s Return makes its way to Disney+ as an exciting documentary
R.I.P.D. 2: Rise of the Damned is a sequel that snuck up on us
Need more Sega games? How about the cool, new Sega Mega Drive Mini 2?
The Child Mullet Champion has been crowned!
What we’re Enjoying
Jay checked out the Jamie Foxx, Snoop Dog vampire movie on Netflix called Day Shift. Probably not an instant classic, but a fun, vampire hunting romp. Shua is loving the funny and creative Disney+ series She-Hulk: Attorney at Law.
Sci-Fi Saturdays/MCU Location Scout
Tim Burton’s Mars Attacks is an homage to the Sci-Fi films of the 50s. At the time it came out, it had some innovative effects and a ton of big named stars. Jay revisits it this week on Sci-Fi Saturdays to determine how well it has aged. Maybe not as well as we’d hoped. And don’t forget his articles on MCULocationScout.com for some great, interactive maps of filming locations.
In the early days of cinema, the only thing you needed to convince audiences to check out your motion picture was the fact that the picture was in motion. As audiences have become more sophisticated over the years, marketing movies has too.
When we were growing up, there were a variety of creative ways to let everyone know about your movie, and it was aimed at specific audiences. For example, Star Trek: The Motion Picture was for families. Where do families eat? McDonalds! Voila! The first Happy Meal.
In addition to kids' fast food toys, those quick dining establishments sometimes provided fine dinnerware, such as the Pepsi/Burger King Superman glasses in 1979. Now your family can invite people over for a fancy meal!
In 1989, Batman was everywhere, thanks to the marketing division. Billboards, cereal, TV, radio, everywhere! They used the well-known character of Batman by giving us simple images and using our prior knowledge to make it feel a bit more artistic.
The Matrix took an unknown premise to offer us a mystery. What is the Matrix? Nobody knew back then. And we desperately wanted to find out.
When Return of the Jedi came out, we enhanced our viewing experience with behind the scene TV specials that showed us exactly how they made it. Did this spoil the movie? On the contrary. We wanted to go check it out again to see how all that came together.
By the time The Phantom Menace was being made, Lucasfilm took marketing to a whole new level! You couldn’t go anywhere without seeing Episode I images. Some say they may have gone too far, but we know we sure had fun in the summer of ‘99.
Is hype a bad thing? Is it the fun part of the movie experience? Did you read all of these show notes? First person that emails me with the subject line, “Jump aboard the Hype train!” will get a special mention on the show. Let us know. Come talk to us in the Discord channel or send us an email to EnjoyStuff@RetroZap.com